Building and scaling your corporate venturing strategy in a SME
February 13, 2023 @ 4:00 pm – 5:00 pm
The webinar will be led by Mª Julia Prats, Professor of Entrepreneurship at IESE Business School. Prof. Prats’s primary area of interest is the entrepreneurial process, which includes the identification, evaluation and implementation of opportunities in any context. Central to this work is developing strategies and systems that help established firms achieve profitable growth. Her second work stream focuses on understanding the key factors in building and managing professional service firms. Over the years she has had the opportunity to develop both areas of interest through teaching, research projects and consulting work.