PLAYFIT Online
| Type | Open Call No. | Funds granted |
| Twin AE | OC 2 | €110,000 |
Challenge
The fitness and wellness market is more than just “a fashion” today . People have realised the importance of physical activity and sport when conducting an ever more sedentary lifestyle. The fitness industry in Europe is the second largest in the world, right behind North America. The number of fitness centers as well as the number of fitness center members in Europe has reached approximately 65 million members in 63 thousand centers. To meet new lifestyles and workstyles, the sector has to offer more flexible and modular subscription methods, allowing members to workout inside and outside fitness centers. Today, there are many regular players offering on-demand classes and live streams for consumers or fitness centers. However, there is no advanced solution enabling to monitor member’s workout performances at home while enabling a fitness center coach to evaluate their progress and stay in touch.
Solutions provided
MOOVLAB is expert in bodyweight monitoring. The sportech develops and commercialises one of the most advanced virtual fitness class systems tailored for fitness centers. Thanks to its cutting-edge movement recognition sensor and platform, members can see in real time their performances through interactive and immersive virtual classes and follow their progress from class to class. The goal of this experiment is to design an application and the back office enabling fitness center members to workout anytime, anywhere, with monitored interactive virtual classes.
Consortium strength
MOOVLAB has a strong expertise and knowhow in electronics, embedded software, and web application design. To successfully develop its new application, it was key to find a partner with complementary skillsets. AREXO’s contribute to this project by bringing its expertise in terms of software development, mobile and web app development, cloud computing, modern and proven cloud and micro-services-based architectures, and IOT.
The realization of the project was made possible by the DigiFed consortium that was key in connecting MOOVLAB with AREXO and structure the project. The regular monitoring provided by the consortium also helps avoid development delays.
Business development
The business model is a licence-based agreement. The expected total revenue is 337k € per month (68k users), thus 3 million € per year presuming 9 months of activity to average slack period during the summer and winter holidays. The expected total revenue could reach 24.8 million € per year (550k users)
Companies involved
| Website | Company size | Country | Industry sector |
| moovlab.fr | Micro (1-10) | France | Health |
| Website | Company size | Country | Industry sector |
| arexo.be | SME (11-50) | Belgium | Services |
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 872088.